via www.youtube.com

American Express is highlighting the benefits of the their Charge Card with “Don’t Take Chances. Take Charge”, an integrated advertising campaign using images of everyday objects with happy or sad faces. The campaign is designed to illustrate how the Amex charge card can help customers protect themselves and their purchases.

I saw this commercial for the first time on TV yesterday at the gym and  found it particularly interesting,  cause my mentor, Lee Peterson has been photographing faces for years and years and many of us would "see" faces in ordinary things….